ONE PREMIUM HAT. ENDLESS LOOKS. CHANGE IT ON YOUR TERMS.
You were never meant to blend in. INIT's patent-pending patch system lets you switch your collegiate look effortlessly, keeping your game-day style sharp, specific, and yours alone.
THE REACTION IS THE POINT
"3 people stopped me to ask where I got it"
"Looks like it is stitched on"
"Already ordered more patches"
"A customer for life!"
Every game day, we saw the same handful of logos on hats. The big brands made what was safe and easy to mass produce, so fans who wanted something unique were out of luck.
After 2 years and 143 prototypes, we built the INIT Interchangeable Logo System: One premium hat, a growing library of logos, and a look that changes as often as you do.
SWITCH THE LOGO. LOOK THE PART.
ONE HAT FOR EVERY MOMENT
One premium hat. Logos that swap in seconds. A clean, flush look that looks permanent, until you decide to change it.
CREATE YOUR HATHAVE QUESTIONS
We have the answers right here.
We have a patent-pending Interchangeable Logo System with hidden hook-and-loop placement, so the patch stays secure, sits flush, and can be swapped in seconds.
Yes. The patch is designed to sit flush the hat with no visible hook-and-loop or bulky lift, so it looks like part of the hat.
Yes. INIT patches are made to swap in seconds, so you can change your look whenever you want.
No. One INIT hat works with an unlimited number of patches, so you can change logos without buying a new hat every time.
Yes. INIT will release new patch drops, including exclusive INIT Vault releases.
You’re covered by the 30-Day Love the Look Guarantee with free returns.
Yes. Orders over $50 ship free with priority shipping.
